New & Improved Ariel Color Care gives you tough stain removal for a bright clean in just 1 wash. Ariel Color Care is uniquely designed to deliver outstanding results when used in a semi automatic machines as well as when used as a handwash detergent. The new Brightguard technology keeps your clothes bright wash after wash. It has no bleach, which ensures additional care and protection for your bright and vibrant garments. Ariel Color Care washing powder also provides deep down cleaning and long-lasting freshness. Ariel Color Care provides brilliant stain removal along with value.