New Ariel matic liquid detergent gives tough stain removal in just 1 wash, as well as prevent your colored clothes from fading. As a liquid detergent, it dissolves easily in water. With Ariel’s superior technology, it is hard on stains but soft on colors – giving your colored clothes the perfect wash solution. Especially formulated for fully automatic washing machines, 1 litre of Ariel matic liquid detergent washes as much as 1kg powder, hence delivering excellent usage value. Ariel’s cutting- edge technology provides brilliant stain removal for all your clothes, by tackling even tough stains like tea, coffee, chocolate, tomato, etc.