New Tide Ultra Matic detergent powder is specifically designed for fully-automatic washing machines. It offers tough stain removal to give you outstanding cleaning in the machines. With a formula that fights dirt even on tough zones like cuff, collar, underarm, Tide Ultra Matic washing powder delivers whiteness. Powered with Tide’s clean, it gives dazzling brightness to both your coloured as well as white clothes. This revolutionary detergent powder is designed such that it delivers whiteness in any washing condition. To keep the clothes fresh, it has added fragrance that lasts long. Tide is the world’s oldest detergent brand and is a prominent unit of Procter & Gamble Company.